期刊文献+

冬奥会背景下青少年冰雪参与助推冰雪产业发展的路径分析 被引量:24

Path Analysis of Youth Ice and Snow Participation in Promoting Ice and Snow Industry Development under the Background of Winter Olympic Games
在线阅读 下载PDF
导出
摘要 2022年北京-张家口冬奥会的成功申办激发了我国群众参与冰雪体育运动的热情,"互联网+"技术的快速发展创造了冰雪体育产业发展的新机遇。通过文献资料法,对冰雪体育基础设施现状、青少年冰雪参与情况、冰雪产业发展状况的相关文献进行梳理,发现我国冰雪产业在发展过程中存在运营模式落后、基础设施不完善等问题,制约了我国群众冰雪运动的参与水平。青少年作为冰雪运动的重要参与群体,其庞大的潜在消费市场对冰雪体育产业发展方向具有引导作用。认为冰雪产业发展应遵循"市场主导、政府引导"的发展思路,推动冰雪产业与相关产业的融合发展,并加大冰雪文化弘扬力度,发挥其引领作用。 The successful bid for the Beijing-Zhangjiakou Winter Olympics in 2022 has stimulated the enthusiasm of the Chinese people to participate in the snow sports.The rapid development of the 'Internet +' technology has created new opportunities for the development of the ice and snow sports industry.Through the literature and data method,the paper reviews the current situation of ice and snow sports infrastructure,the participation of young people in ice and snow,and the development of ice and snow industry.It is found that China’s ice and snow industry has problems such as backward operation mode and imperfect infrastructure in the development process,which restricts China.The level of participation of the masses of snow and ice.As an important participating group of ice and snow sports,the huge potential consumer market has a guiding role in the development direction of the ice and snow sports industry.It is believed that the development of the ice and snow industry should follow the development strategy of 'market-led,government-led',promote the integration and development of the ice and snow industry and related industries,and increase the promotion of ice and snow culture to play its leading role.
作者 张磊 曹传富 贺洁 何辉波 ZHANG Lei;CAO Chuan-fu;HE Jie;HE Hui-bo(Physical Education Department of Renmin University of China,Beijing 100872,China;Research Center for Humanities and Olympics of Renmin University of China,Beijing 100872,China;School of Economics of Renmin University of China,Beijing 100872,China;Beijing No.15 of Middle School,Beijing 100054,China;Beijing Peace Street No.1 of Middle School,Beijing 100012)
出处 《冰雪运动》 2018年第4期48-52,共5页 China Winter Sports
基金 北京市社会科学基金项目:15JYB019
关键词 冬奥会 青少年 冰雪运动 冰雪产业 Winter Olympics adolescents ice and snow sports ice and snow industry
作者简介 第一作者:张磊(1979-),男,河南新乡人,博士,副教授,研究方向为体育产业与国家战略、运动与身心健康发展。
  • 相关文献

参考文献13

二级参考文献132

共引文献265

同被引文献199

引证文献24

二级引证文献197

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部