摘要
随着高等教育的内容以及模式逐渐大众化,高校为了获得更加良好的生存与发展,必须要重视建设自身的校园文化品牌。高校校园文化品牌的建设与推广,主要是为了与其他同类型的组织产生比较明显的区别,进而得到社会的广泛认可与信任。要从当前高校校园文化品牌推广当中存在的主要问题入手,制定具有针对性、有参考价值的推广对策。
With the content and mode of higher education have gradually popularized, universities should pay attention to the construction of its own campus culture brand in order to obtain a more favorable survival and development. The building and promotion of campus culture brand are primarily to produce more obvious distinction with other similar organizations, and thus have been widely recognized by the community. Targeted and valuable promotion countermeasures should be established from the current main problems of campus culture brand promotion.
出处
《黑龙江科学》
2016年第9期150-151,共2页
Heilongjiang Science
基金
黑龙江省高等学会"十二五"高等教育科研课题
重点课题"应用型本科财经类院校校园文化建设与核心竞争力提升的研究"阶段性研究成果
关键词
校园文化
品牌推广
品牌建设
Campus culture
Brand promotion
Brand building
作者简介
李明哲（1987-），女，黑龙江哈尔滨人，硕士，主要从事中国语言学研究。
