摘要
近年来,我国农村电商发展迅速。从理论与实践角度看,物流是电子商务进入农村市场的最大难题,是农村电商可持续发展的关键。村级物流基础设施不完善、异质性强、网络散、空载率高等问题增加了电商物流成本。电商企业与物流公司均面临村级物流配送"最后一公里"问题。因此提出村级物流服务站概念,"公司+园区+合作社""公司+园区+农村超市""公司+园区+家庭农场""公司+园区+供销合作社"等8种组织模式,社会消费品、农资、农产品、电商户、信息服务等7种村级物流业务模式,总结配送与分成收入等可持续发展盈利模式及出资额与交易额分红相结合的利润分配模式。为解决农村电商物流配送"最后一公里"问题提供可借鉴的模式与建议。
In recent years, Chinese rural electronic commerce is carring on a great development. It isthe consensus that logistics will be the biggest problem of e-commerce into the rural market no matter intheory or in practice. It is the key to the sustainable development of rural electronic commerce. Especially inthe rural areas of village, logistics＇ infrastructure is not perfect, strong heterogeneity, network spread, loadrate and other issues has greatly increased the cost of electricity supplier logistics. Business and logisticscompanies both have encountered ＂the last mile＂ logistics problems. In this paper, village logistics servicestation was defined, and listed the village level logistics service mode. It was the ＂company ＋ park ＋cooperatives＂, the ＂company＋park＋rural supermarket＂, and the ＂company＋park＋family farm＂, such aseight kinds of organization modes of rural logistics development. It had social consumer goods, agriculturalresources, agricultural products, electricity households information service and soon, these seven villagelogistics business development modes were proposed in this paper. The distribution of income, income andother sustainable developments of profit models were summarized, and finally in accordance with the amountof investment and the amount of dividends the combination of profit distribution model was closen. Thepaper provided reference model and suggestions for solving the rural electricity supplier logistics ＂last mile＂ delivery problem.
出处
《农业经济与管理》
2016年第2期80-86,共7页
Agricultural Economics and Management
关键词
电商
农村物流
园区
electronic commerce
rural logistics
park
作者简介
张喜才（1982-），男，博士，讲师，研究方向：农产品流通、农村物流。
