大学生虚荣特性与冲动性购买行为的关系:物质主义的中介作用被引量：9

Vanity Trait and Impulsive Buying Behavior among University Students: The Mediating Role of Materialism

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摘要采用虚荣特性问卷、冲动性购买行为量表以及物质主义价值观量表对636名大学生进行调查,考察了虚荣特性(包括外表关怀和成就关怀)与大学生冲动性购买行为的关系,以及物质主义价值观(包括以财物定义成功和以获取财物为中心)在其中的中介作用。结果发现:(1)外表关怀与冲动性购买行为、物质主义价值观显著正相关,成就关怀与物质主义价值观显著正相关;(2)以财物定义成功部分中介外表关怀与冲动性购买行为的关系,但以获取财物为中心的中介作用不显著。 With a sample of 636 adolescents,this study examined the relationship between college students＇ vanity trait（ including the concern for physical appearance and the concern for achievement） and the impulsive buying behavior via materialism values（ including the acquisition centrality and the possessiondefined success）,using the Vanity Trait Questionnaire,the Material Values Scale,the Consumer Buying Impulsivity Scale. The results indicated that：（ 1）The concern for physical appearance was positively associated with the impulsive buying behavior,the acquisition centrality and the possession-defined success; The concern for achievement was positively associated with the acquisition centrality and the possession-defined success.（ 2） The possession-defined success partially mediated the relationship between the concern for physical appearance and the impulsive buying behavior. However,the mediation effect of the possession-defined success was non-significant.

作者谢晓东喻承甫张卫

机构地区华南师范大学计算机学院广州大学教育学院华南师范大学心理学院/心理应用研究中心

出处《应用心理学》 CSSCI 2015年第4期354-361,共8页 Chinese Journal of Applied Psychology

关键词大学生虚荣特性物质主义冲动性购买行为 college students vanity trait materialism impulsive buying behavior

分类号 B844 [哲学宗教—发展与教育心理学]

作者简介通信作者：张卫，男，华南师范大学教授，博士生导师，E—mail：z．hangwei@scnu．edu．cn。

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