摘要
对蚌埠市电子商务市场的PEST环境进行了分析,对发展中存在的问题进行了研究,探讨了电商平台、人才、发展差距、B2B、农村电商等影响蚌埠电商发展的关键问题,提出了政策扶持、资源倾斜、制订发展规划、加快电商平台建设、招商引资、政府主导、引进人才、筹建行业协会等促进电商可持续发展的对策建议。
It analyzed the PEST environment of E-commerce market in Bengbu city and discussed the key problems of E-commerce platform,talent,development gap,B2 B and rural E-commerce,some suggestions were put forward to promote the sustainable development of E-commerce,such as policy support,resource slanting,development planning,accelerating the construction of E-commerce platform,attracting investment,government leading,introducing talents,preparing the industry association.
出处
《蚌埠学院学报》
2017年第6期188-192,共5页
Journal of Bengbu University
基金
蚌埠学院实验教学与实验技术研究项目(2016SYXM19)
关键词
蚌埠市
十三五
电子商务
发展研究
Bengbu city
the 13th Five-Year Plan
E-commerce
development research
