摘要
近年来,随着国内金融业竞争的加剧,金融消费者消费意识与自我保护意识的逐渐成熟,以及互联网的迅速发展和应用,网络金融舆情事件频频发生,而金融机构的危机应对能力和舆情引导能力不佳,制约了金融机构品牌的形塑。因此,网络金融舆情的引导策略至关重要。从分析网络金融舆情形成过程入手,分析了我国网络金融舆情引导的现状及问题,借此从构建网络金融舆情引导体系的视角出发,有针对性地探析了网络金融舆情的监测和具体引导策略,旨在有助于改善金融机构的网络舆情引导状况,使其能更加高效健康地运行。
In recent years, with the intensification of competition in the domestic financial sector, financial consumer awareness and self-protection awareness of the gradually mature, and the Internet＇s rapid development and application of, the frequent occurrence of financial event of network public opinion, and financial institutions ability to deal with the crisis and public opinion guide ability is poor, seriously restricted the financial institutions brand shaping. Therefore, the network financial public opinion guide slrategy is essential. From the analysis of the public opinion of network finance this article formation process of mainly analyzes China＇s financial network of public opinion to guide the current situation and problems, take from the construction of network financial public opinion guidance system perspective, for more of the financial network public opinion monitoring and specific strategies to guide to help to improve the financial institutions of the network of public opinion to guide the situation, so that it can be more efficient and healthy operation.
出处
《重庆社会科学》
CSSCI
2015年第7期73-81,共9页
Chongqing Social Sciences
关键词
互联网金融
金融舆情
网络监管
intemet financial, financial public opinion, network supervision
