期刊文献+

中国网球职业化发展的主要阻碍及对策研究 被引量:4

The Main Obstacles and Countermeasures of Chinese Tennis Professional Development
在线阅读 下载PDF
导出
摘要 运用文献资料法、专家访谈法和逻辑分析法探索中国网球职业化发展路径。主要阻碍:传统的体育文化与网球竞技冲突;网球赛事的商业化程度不高;后备人才培养的严重不足。对策:利用网球的竞技运动优势,带动网球相关产业的繁荣发展和产业化经营,使网球运动项目在市场经济中获得可持续的生存和发展的动力是职业网球发展的重要目标;改革职业球员培养机制,培养高素质后备人才;改革现有省市等地方办赛事格局,建立与国际接轨的职业竞赛体系。 We explored the path of China’s tennis profes-sional development by using the method of documenta-tion, experts’ interview and logical analysis. According to the results of the survey, the main obstacles include the conflicts between traditional sports culture and tennis ath-letic;tennis tournament no higher degree of commercial-ization and serious shortage of reserved talents. Counter-measures:firstly, industrialization through the advantages of the competitive tennis and then promote the prosperity and development of related industries. In the market,ten-nis program earns a sustainable development is an impor-tant goal of professional tennis development. Secondly,re-form the training system of Professional players and culti-vate high-quality talents. Lastly,reform the patterns of ex-isting provincial,municipal and other local races in order to establish internationally oriented career race system.
出处 《南京体育学院学报(自然科学版)》 2015年第2期58-61,91,共5页 Joournal of Nanjing Institute of Physical Education:Natural Science
基金 江苏省体育局体育科技项目(编号:ST12401302)
关键词 中国网球 职业化 阻碍 对策 Chinese tennis professional obstacles and countermeasures
作者简介 马勇(1966-),男,江苏南京人,教授,硕士,研究方向:体育教育和休闲体育。
  • 相关文献

参考文献7

二级参考文献30

  • 1刘炜浩.我国职业排球俱乐部发展现状及存在问题的调查分析[J].西安体育学院学报,2005,22(4):36-40. 被引量:10
  • 2郭寻.旅游经济运行中政府规制初探[J].东南亚纵横,2006(10):73-77. 被引量:6
  • 3肯·卡瑟 多蒂·博·奥尔克斯[美].体育与娱乐营销[M].北京:电子工业出版社,2002..
  • 4许立群.温网"百年老店"的生意经[N].人民日报,2007-08-15.
  • 5陈甘露.收入3亿,温网从来不差钱[N].华西都市报,2009-06-28.
  • 6李风.温网冠军奖金154万美元,赛场大屏幕拒绝世界杯[N].城市信报,2010-04-22.
  • 7JOHAR,PLAM.Relatedness,prominence and constructive sponsor identification[J].J Marke Res,1999,36(3):299-312.
  • 8RUTH,JULIE,SIMONIN.Brought to you by brand a and brand b:investigating multiple sponsors influence on consume attitudes toward sponsorship events[J].J Consumer Res,2003,32(3):19-30.
  • 9G winner,K.,& Eaton,J.Building Brand Image Through Event Sponsorship:The Role of Image Transfer.[J].Journal of Advertising,1999,28(4):47-57.
  • 10Gi-Yong Koo,Jerome Quarterman,and Leisa Flynn.Effect of perceived sport event and sponsor image fit on consumers' cognition,affect,and behavioral intentions[J].Sport Marketing Quarterly,2006,15(2):80-90.

共引文献102

同被引文献29

引证文献4

二级引证文献18

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部