摘要
多视角、多维度梳理2014年我国媒体融合的现状,指出媒体融合是出版企业转型的内在需求,是出版行业升级的外在机遇。但是,只有在国家政策的支持与引导下,才能调动内外动力实现出版业转型与升级,完成媒体融合,从而打造一批形态多样、手段先进、具有竞争力的新型新闻出版主流媒体,建成几家拥有强大实力和传播力、公信力、影响力的新型新闻出版媒体集团,最终建立立体多样、融合发展的现代传播体系。
This paper introduces the status quo of China＇ s media convergence in 2014 from multiple angles and dimensions, and then points out that media convergence is both the inherent demand of publishing enterprises＇ transformation and the external opportunities of the publishing industry＇ s upgrading. However, only with the support and guide from the government and its policies, it would be possible to utilize both inside and outside resources to achieve publishing transformation and upgrade, to complete media convergence, to foster diverse, advanced and competitive new main-stream media, to build several powerful players with strength, trust-worthiness and great influences, and eventually to establish o diverse, integrated modern communication system.
出处
《出版科学》
CSSCI
北大核心
2015年第3期78-80,共3页
Publishing Journal
基金
中国科协"中国科技期刊国际发布平台建设方案研究课题"研究成果
关键词
媒体融合
国家政策
新型出版媒体
Media convergence National policy New publishing media
作者简介
付国乐，清华大学出版社《科技与出版》编辑部编辑；
黄睿，东北财经大学工商管理学院2012级博士生。
