摘要
转型期社会矛盾的增多,引发重大网络舆情事件频发。政府作为网络舆情应对的主要力量,其干预效果直接关系到政府在民众心中的公信力。在总结我国2007-2014年130起重大网络舆情事件特点的基础上,运用logistic模型对影响政府重大舆情事件干预效果的因素进行实证研究。研究发现,责任追究及惩处力度对政府干预效果作用最大,其次是信息发布的准确性和政府重视程度。最后,从网络监督机制、新闻发布制度和责任追究制度三方面提出相应对策建议。
The increased social conflicts during the current transition period have resulted in a high frequency of happening of critical network public opinion events. Government, as the major force of China＇s response to them, the intervention effect is directly related to its credibility. Based on the description of characteristics of 130 major network public opinion events, this paper conducts an empirical analysis on the key factors influencing intervention effect. It is found that, responsibility and penalties have the greatest effect, followed by the accuracy of the information release and the degree of importance government attaches to it. Finally, we put forward the corresponding and suggestions from the network supervision mechanism, the news release system and accountability system.
出处
《情报杂志》
CSSCI
北大核心
2015年第5期159-162,195,共5页
Journal of Intelligence
作者简介
万克文（1983-），男，实验师，研究方向：电视、电影传播、网络传播。
