摘要
环保动漫公益广告因其表现方式有趣、时长较短、寓意丰富和针砭时弊等特点,成为传播和沟通公益思想的最佳方式之一。分析了环保动漫公益广告面临的问题,并在当前环境日益得到重视的趋势下,为环保公益传播广告的发展提供一些参考建议。
Environmental animation PSAs interesting because of its manifestations, duration is short, rich in meaning and point out problems and other characteristics of a public good spread of ideas and the best way to communicate. Analysis of the environmental issues facing the public service ads animation, and in the current environment, the increasing importance of trends, provide some suggestions for the development of environmental public dissemination of advertising.
出处
《科技与创新》
2015年第9期19-20,共2页
Science and Technology & Innovation
关键词
环保公益
动漫广告
传播途径
环保意识
environmental public
animation ads
transmission routes
environmental awareness
