摘要
基于双边市场理论视角构建了科普平台,阐述了该科普平台的组成,分析了该科普平台的双边市场特征及科普平台的激励策略、定价策略和进入策略,提出了相关建议。
In order to adapt the new media age and promote China＇s Science Popularization,this paper builds a science popularization platform based on Two-sided Market Theory.Firstly,it elaborates the compositions of the platform,and analyzes the science popularization platform＇s characteristics of Two-sided Market.Then,it figures out the incentive strategies,pricing strategies and entry strategies of this platform.Finally,it points out some related suggestions.
出处
《绿色科技》
2015年第3期289-291,共3页
Journal of Green Science and Technology
关键词
科普
新媒体
双边市场
平台
Science Popularization
New Media
Two-sided Market
Platform
作者简介
张广霞（1987-），女，湖北荆州人，助教，主要从事区域经济管理方面的教学与研究工作。
