摘要
在娱乐日益影响社会生活的背景下,西方职业体育发展中呈现出一种强劲的体育与娱乐融合共生的"Sportainment"趋向。在分析"Sportainment"的内涵及产生背景的基础上,深入剖析了"Sportainment"趋向和国外职业体育赛事的运作机制,并探讨了其对我国转变职业体育发展方式的启示:转变对体育及体育传播娱乐性的认识;按照市场经济规律发展职业体育;以商业手段挖掘职业体育赛事的娱乐资源;以传媒手段扩大职业体育赛事的娱乐效应。
In the context of the growing impact of entertainment on social life, western professional sports presents a strong sportainment trend of the combination and symbiosis between sport and entertainment. The author analyzed the connotation and background of sportainment, and then dissected the trend of sportainment and mechanism of foreign professional sports games. Finally, this study discusses the revelations on transformation of development pattern for Chinese professional sports, such as changing the understanding of recreational sports and sports communication; developing professional sports according to the market economic laws,using commercial means to dig into entertainment resources of professional sports games and using media to expand entertainment effect of professional sports games.
出处
《沈阳体育学院学报》
CSSCI
北大核心
2014年第5期1-5,共5页
Journal of Shenyang Sport University
基金
辽宁省教育厅科学研究项目(L11JKY337)
作者简介
林勇虎（1960-），男，教授，博士，主要研究方向为体育社会学。
