摘要
通过探讨传播学理论中"游戏论"、"议程设置"理论、麦克卢汉的媒介三论、"两级传播理论"与"意见领袖"对于高校思想政治教育渠道改进与创新的启示,着重提出对于高校思想政治教育渠道改进与创新的建议。
This article probes into the communication theories of ＂ play theory＂, ＂agenda-setting＂ theory, Marshall McLuhan＇s three medium theories, ＂ two levels of propagation theory＂ and ＂ opinion leaders＂, all of which provide the enlightenment for colleges and universities to improve and innovate the ideological and political education channels. Based on these theories, this article gives some adviees as to improve and innovate the channels of ideological and political education in colleges and universities.
出处
《国家教育行政学院学报》
CSSCI
北大核心
2014年第9期52-56,共5页
Journal of National Academy of Education Administration
基金
2010年度教育部人文社会科学研究资助项目(10YJA710084)
关键词
传播学
理论模式
高校
思想政治教育
communication
theoretical model
colleges and universities
ideological and political education
作者简介
王晓丽，女，中国传媒大学组织部副部长，讲师，主要从事传媒政治、政治传播和思想政治教育研究。
