摘要
随着移动互联的到来,新型的电子商务模式O2O受到传统企业和电商的普遍关注和青睐,而在其发展过程中,顾客满意度逐渐成为企业的核心问题.因此,本文针对这一问题就O2O模式下服务质量六个方面对顾客满意度的影响进行阐述以及通过如何服务提升顾客满意度给出相应策略.
With the arrival of the mobile Internet, the new mode of e-commerce O2O traditional enterprises and electricity universal attention and favor, and in the process of its development, customer satisfaction has become the core of the enterprise. Aiming at this problem, therefore, was O2O mode service quality six aspects elaborates the impact on customer satisfaction and how to improve customer satisfaction service strategy are proposed.
出处
《中国电子商务》
2014年第17期17-18,共2页
E-commerce in China
关键词
电子商务
O2O
顾客满意度
服务
electronic commerce O2O customer satisfaction service
作者简介
于亚萍（1991-）,女,汉族,唐山人,河北大学工商学院管理学部2011级市场营销.
