在线点评信息抽象性的说服效果研究被引量：4

A Probe into the Persuasion Effect of Online Comments Information Abstraction

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摘要文章重点探讨点评内容的信息抽象性对说服效果的影响,研究发现具体点评对预防焦点个体的说服效果好,抽象点评对促进焦点个体的说服效果更优,而信息介入度对信息抽象性的影响具有调节作用。 This article focuses on the effects of abstract information on the persuasion effect. We find that the persuade effect of concrete comments on prevention - focus individuals is good, the persuasive effect of abstract comments on promotion - focus individuals is better, and the information involvement has inactive effect on the influence of abstract information.

作者赖胜强

机构地区重庆理工大学管理学院

出处《情报资料工作》 CSSCI 北大核心 2014年第4期45-49,共5页 Information and Documentation Services

基金国家自然科学基金项目"消费者口碑传播的理论与实证研究"(编号:70771092)的研究成果

关键词用户生成内容抽象信息在线点评信息调节焦点 user - generate content, abstract information, online reviews, regulatory focus

分类号 G201 [文化科学—传播学]

作者简介赖胜强，男，1974年生，重庆理工大学管理学院讲师。

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