摘要
在电子商务高速发展的今天,服装产品的销售逐渐从传统的渠道销售中分离出一个强大的分支,O2O模式也应运而生。但是,在如火如荼的发展中,传统销售模式与新的销售模式的矛盾与问题也逐渐凸显出来。本文主要通过对服装企业O2O模式的分析,找出现存的问题,进而提出相关解决方案,旨在对今后服装企业O2O模式的运行提供一定的参考。
In today＇s rapid development of e-commerce, sales of apparel products gradually separated from the traditional sales channels in a strong branch, O2O pattern has emerged. However, in the full swing of development, the traditional sales model and contradictions and problems of new sales model is gradually becoming prominent. In this paper, through the clothing business O2O mode analysis to identify existing problems and then propose relevant solutions designed to run on the future of garment enterprises O2O mode to provide a reference.
出处
《江苏纺织》
2014年第6期54-56,共3页
JIANGSU TEXTILE
