摘要
农业是我国国民经济的基础,农产品营销是解决农民增收脱贫的核心问题。实施农产品营销创新可以解决产品销售效率低下、生产与市场脱节的问题。通过对农产品营销现状及问题分析,尝试构建具有现代特色的农产品营销新模式。
Agriculture is the foundation of China’s national economy. The marketing for agricultural products is the key element to increase the farmers’ income and overcome their poverty. Innovating the marketing for agricultural products can improve the low efficiency of selling the products and the production irrespective of the market demand. The essay proposes an innovative marketing model with Modern characteristics via an analysis of the status quo and problems of the marketing for agricultural products.
作者
李金保
陆翊嘉
LI Jinbao;LU Yijia(School of Management,Guangdong Agriculture Industry Business Polytechnic,Guangzhou 510507,China)
出处
《广东农工商职业技术学院学报》
2018年第4期6-8,14,共4页
Journal of Guangdong Agriculture Industry Business Polytechnic
关键词
农产品营销
品牌营销
涉农电子商务
marketing for agricultural products
brand marketing
E-commerce of agriculture
作者简介
李金保(1973-),男,湖南衡南人,教授,硕士,研究方向:产业经济学与职业教育。
