摘要
从本质上看,以Airbnb、Uber、Lyft、TaskRabbit为代表的C2C共享和以Mobike、ofo、Spinlister为代表的B2C共享这两大新型共享商业模式,既区别于以往传统线下租赁交易及买卖交易模式,也区别于以A mazon、ebay及taobao为代表的传统互联网双边平台经济模式。围绕于此,共享经济的相关理论研究成果如雨后春笋,且共享经济快速地演进为当前经济管理学科一大新的研究热点。本文结合科学的定量文献分析,首先从共享经济定义、适用边界及商业模式把握共享经济的内涵,其次建立一个以共享经济参与主体为研究核心的协作消费理论、双边平台理论及企业运营理论分析框架,从协作消费参与动机、影响因素及影响结果三方面梳理协作消费研究进展,从定价、搜索、匹配及声誉机制四个角度整理共享经济平台的现有研究,从企业运营视角提出传统企业应对共享经济的策略调整,并从多个角度提出共享经济未来研究的若干方向,总结有助于指导共享经济科学实践的管理与治理启示。
In the past 40 years of reform and opening up,China's economy has achieved remarkable achievements in all fields and entered into a new normal stage.With the development of Internet, mobile information technology and artificial intelligence,the rise of sharing economy has become an industry trend which reflects the green,harmonious,sustainable and collaborative use of eco- nomic resources in the new era.As a new economic model,sharing economy is currently in the ascendant,which not only attracts the attention of Central Committee and the business practice,but also triggers concentrated discussions among scholars in the academic community.In essence,there exists two new sharing formats that are different from the traditional offiine rental and trading formats: C2C sharing (i.e.,Airbnb,Uber,Lyft,and TaskRabbit)and B2C sharing (i.e.,Mobike,ofo,and Spinlister).Furthermore,the sharing market is also distinct from the traditional two-sided market represented by Amazon,Ebay and Taobao.Moreover,in recent years, sharing economy has been rapidly evolving into a new research focus.In this paper,we propose an integrated analysis framework for the sharing economy based on both the qualitative and quanti- tative approach.First,we identify the connotations of the sharing economy from various aspects (i.e.,definition of sharing economy, its applicable boundary and business models),and then establish the theory of collaborative consumption,bilateral platform theory and theory of business operation considering the core participants in the sharing economy.Second,we organize the research progress of collaborative consumption from three aspects (i.e.,participating motivation,influencing factors and impacts).Third,we conduct a research on sharing platforms from four perspectives--pricing, searching,matching and reputation mechanism.Fourth,we analyze the strategic adjustments of traditional enterprises in response to the sharing economy.In addition,we propose several directions for future research on the sharing economy from multiple perspectives and conclude with some managerial implications that help guide the practice for government and enterprises.
作者
余航
田林
蒋国银
陈云
Yu Hang;Tian Lin;Jiang Guoyins;Chen Yun(School of Information Management and Engineering,Shanghai University of Finance and Economics;School of Management,Fudan University;School of Public Affairs and Administration,University of Electronic Science and Technology of China;Shanghai Key Laboratory of Financial Information Technology,Shanghai University of Finance and Economics)
出处
《南开管理评论》
CSSCI
北大核心
2018年第6期37-52,共16页
Nankai Business Review
基金
国家自然科学基金项目(71671060)
教育部人文社科项目(16YJC630067)
中央高校基本科研业务费项目(ZYGX2017KYQD185)资助
关键词
共享经济
协作消费
产品共享
Sharing Economy
Collaborative Consumption
Prod- uct Sharing
作者简介
余航,上海财经大学信息管理与工程学院博士研究生,研究方向为信息管理;田林,复旦大学管理学院副教授、博士,研究方向为共享经济与平台经济;通讯作者:蒋国银,电子科技大学公共管理学院教授、博士,研究方向为信息管理与电子商务、智慧城市与电子政务;陈云,上海财经大学教授、博士,研究方向为管理信息系统
