摘要
【目的/意义】加强新型智库信息传播对提升智库的品牌和行业影响力具有重要作用。【方法/过程】基于扎根理论和信息传播理论,结合微信公众平台的互动性、社交性等特点,从微信平台、用户属性、服务方式及传播效果等4个维度构建新型智库微信公众平台传播影响力评价指标体系,并运用层次分析法确定各项指标权重,建立智库微信公众平台传播影响力的评价公式。文章综合运用文献分析和对比分析的研究方法,选取国内十个典型智库机构进行实证。【结果/结论】构建的新型智库微信公众平台传播影响力评价体系具有一定的实用性和可操作性,评价体系中服务方式和传播效果的权重较大。在微信公众平台运营维护时,应该注重发布信息的质量和时效性,加大更新频率,鼓励用户进行转发分享。
[Purpose/significance]Strengthening the dissemination of information on new think tanks is of great importance to enhance the brand and industry influence of think tanks.[Method/proeesse]Based on the grounded theory and information dissemination theory,combining the interactive and social characteristics of WeChat public platform,the dissemination impact evaluation index system of WeChat public platform is constructed from the four dimensions :WeChat platform,user attributes,service modes,dissemination effects.The AHP is used to determine each dimension.The weights of indicators are set up to evaluate the influence of WeChat public platform on think tanks.By using the methods of literature analysis and comparative analysis,this paper selects ten typical think tanks in China for empirical study.[Result/conclusion]The evaluation system of the communication impact of the new type of think-tank Wechat public platform has certain practicability and operability,and the weight of the service mode and the communication effect is bigger in the evaluation system. In the operation and maintenance of Wechat public platform,we should pay attention to the quality and timeliness of information released,increase the frequency of updates,and encourage users to forward and share.
作者
董玥
王雷
刘健
DONG Yue;WANG Lei;LIU Jian(Library of Beihua University,Jilin 132000,China;Human Resources Management Office,Beihua University,Jilin 132000,China;Changchun University of Technology,Changchun 130000,China)
出处
《情报科学》
CSSCI
北大核心
2018年第12期41-45,共5页
Information Science
基金
吉林省教育科学"十三五"规划项目(GH180055
GH170055)
关键词
新型智库
微信公众平台
传播影响力
评价体系
new think tanks
WeChat public platform
information dissemination influence
evaluation system
作者简介
董玥(1981-),吉林人,馆员,硕士,主要从事信息资源管理研究;通讯作者:王雷.
