摘要
随着我国加入ＷＴＯ日程的逼近和改革开放的深入，大型零售企业面临更加复杂困难的竞争环境。 只有认清自身在市场竞争中的优劣态势，找出正确的发展对策和途径，才能走出困境，实现辉煌发展。
With China joining WTO and the deepening of the reform and open-up. large-scale retailers are faced with an increasingly difficult competitive situation. Only when aware of the compatitive advantages & disadvantages can the large-scale retailers find out solutions to setp out of the predicament and develop further.
出处
《商业研究》
北大核心
2001年第4期161-162,共2页
Commercial Research
关键词
大型零售企业
竞争优势
顾客导向理念
现代信息技术
large-scale retailer competitive advantages
customer orientation
modem information technology
