摘要
我国企业发展战略近年来发生了取向性转变 ,由过去直接追求利润最大化调整到追求市场占有率最大化。但在转变过程中企业市场最大化发展战略却单一地表现为价格战这种初始性和低层次的竞争手段 ,其绩效甚微。其实我们可以通过对企业市场最大化发展战略的正确理解和认识 ,运用灵活的价格策略、优势化的适时策略、整合化的多样策略有效地推进市场最大化发展战略的实施。
The development strategies of Chinese enterprises have changed orientationally in the last few years, from direct pursuing profit maximization to the maximization of market occupancy. But during the course of transition, price competition has become the only development strategy of market maximization. Of course, it is the primary and low-level competitive strategy and has produced very little effect. Actually we can effectively carry out the development strategy of market maximization if we have a better understanding of the development strategy and adopt flexible price policies, timely advantageous tactics and conformable multi[HT5”,6”SS]-measures.
出处
《经济问题》
CSSCI
北大核心
2001年第1期28-30,共3页
On Economic Problems
