摘要
根据微信公众平台的发展现状,从传播的层面总结分析了微信公众平台的特点、对网络传播生态的改变以及目前存在的问题,在此基础上,对微信公众平台的未来发展趋势进行前瞻性预测。
According to the current development status of WeChat public platform, the characteristics, changes for communication ecology of new media and the problems which WeChat public platform faeed were analyzed in the dimension of communication. Based on this, the prospective prediction of developmenl tendency of WeChat public platform was proposed.
出处
《互联网天地》
2014年第5期28-30,34,共4页
China Internet
关键词
微信公众平台
传播特点
发展趋势
WeChat public platform,communication characteristic,development tendency
作者简介
现就职业中国外文局对外传播研究中心副研究员，主要从事对外传播、新媒体等相关研究
