摘要
基于中西部农产品主产区分散种植的实际情况,提出组建农产品网络集群营销平台,农户、合作社和涉农企业通过农产品集群营销积极参与市场供应,并同时在标准化的基础上积极参与需求集群及团购市场,从而发挥农产品整体供销的作用。在此基础上提出了农产品网络集群营销对策及建议,包括地方农副产业发展及网络集群营销的规划、资金引导、虚拟组织构建及技能培训等方面。
Based on the situation of disperse agricultural planting, setting up agricultural cluster marketing network platform was advised to encourage farmers,cooperatives and agricutural companies actively participate in market supply through cluster marketing of agricultural products. Group purchase market and cluster marketing based on the standardization were used to put the whole strength of supply and sell into full play. The measures and advices including developing agricultural products, planning online cluster marketing, guiding funds, constructing virtual organization and training skills were put forward.
出处
《湖北农业科学》
北大核心
2014年第2期463-465,共3页
Hubei Agricultural Sciences
基金
中国贸促会科研课题(CIECT-1205)
陕西省军民融合研究基金项目(12JMR04)
关键词
电子商务
农产品
网络集群营销
团购
E-Commerce
agricultural products
cluster marketing
group purchase
作者简介
唐光海（1975-），男，重庆梁平人，讲师，博士，主要从事电子商务和农业经济方面的研究，（电话）13359186854（电子信箱）dzswtgh@126．com。
