摘要
近几年来，我国与欧盟纺织服装进出口贸易不断增长，中国业已成为欧盟纺织服装进口消费的第一大供应国，同时也是欧盟诸国纺织服装原材料出口的第二大市场。随着中国加入ＷＴＯ日期的逐渐临近，中欧纺织品贸易也面临着众多的机遇与挑战。本文从分析中欧纺织品贸易发展障碍入手，着重研究了影响中欧贸易发展的障碍因素，并从国际市场营销的角度，探讨开拓欧盟市场的国际营销策略。
From recent years, the two-side textiles and garments trade of China and WU has been expanded Unceasingly. UP till now, China is the first large supply country in importing textiles and garments to EU, and the second large market in receiving raw textile materials exported from the countries of WU. As the coming of the date for China to join WTO, the textile trade of EU-China will face more opportunities and challenges. In the beginning of the thesis, we will analyze the barriers in the development of the textile trade of EU-China, and then study the international marketing strategies in the opening-up of the WU market.
出处
《南开管理评论》
CSSCI
2000年第2期73-76,共4页
Nankai Business Review
