摘要
娄底市品牌农业发展存在的问题有:品牌农业水平不高,区域发展不平衡;品牌营销理念淡薄,推广措施不力;龙头企业带动不强,产业化程度低;标准化生产滞后,农产品层级低;政府扶持力度不够,欠缺良好环境。目前娄底市品牌农业的可持续发展已经受到一定的制约,为了进一步推动娄底市农产品品牌的发展,需从以下几方面着手:扶持品牌建设,营造良好发展环境;打造特色品牌,推动区域平衡发展;强化品牌意识,创新市场营销方式;推动产业集聚,发挥品牌规模优势;推进标准化生产,提升农产品质量。
Problems existing in brand agriculture development in Loudi city are： brand agriculture level is not high, the imbal- ance of regional development; brand marketing idea is light, promotion measures is ineffective; leading enterprises is not strong, the low degree of industrialization; standardized production of agricultural products Iag, the level of production is low; the government support is not enough, the lack of a good environment. At present the sustainable brand agrieuhure development in Loudi city has been subject to certain constraints, in order to further promote the development of agricultural products in Loudi city, need begin from the following aspects： supporting brand building, to create a good environment for development; building the brand characteris- tics, to promote balanced regional development; strengthening the brand consciousness, to innovate marketing mode; promoting in- dustrial agglomeration, to play the brand advantage of scale; promoting the standardization of production, to improve the quality of agricultural products and so on.
出处
《湖南人文科技学院学报》
2014年第2期48-51,87,共5页
Journal of Hunan University of Humanities,Science and Technology
基金
娄底市科技计划项目"娄底市品牌农业发展战略研究"
关键词
品牌农业
品牌农产品
农业产业化龙头企业
品牌营销
brand agriculture
brand agricultural product
leading enterprises of agricultural industrialization
brand marketing
作者简介
贺蓓（1990-）,女,湖南株洲人,湖南人文科技学院在读硕士,研究方向：农村与区域经济发展.
周发明（1965-）,男,湖南炎陵人,湖南人文科技学院教授,博士,博士生导师,研究方向：农业经济管理.
