摘要
生动的气韵,可以说是绘画和造型艺术者们追求的最高目标之一。而要表现出气韵来,最重要的是要有一个载体,那就是造型。当然,产品造型设计也是艺术设计最直观的形态表现载体之一,产品的造型具有具体、可见的特征。就传统文化中的书法、绘画艺术表现形式而言要讲究气韵,产品同样可以通过造型设计的方式,呈现出一种融合"气"与"韵"的艺术美感。而造型设计方案的选取则在很大程度上受到了企业文化、设计工作者设计理念和文化素质等因素的影响。以上因素也正是对产品进行持续优化的关键所在。文章着眼于这一实际情况,以气韵之美为着眼点,结合产品造型设计,首先简要探讨美学层面下气韵的内涵与意义,进而分析产品造型设计中的气韵意义,以此为基础,探讨在当前产品造型设计过程当中,实现与气韵相互融合的设计理念与方法。
It can be said that the expressive artistic conception is one of the supreme goals pursued by the drawers and formative artists. The most important thing for presentation of artistic conception is to find a carrier, i.e. style. Besides, the product style design is also one of the most intuitive carriers for forms of artistic designing expressions. Product style has actual and visible features. Just as the traditional calligraphy and painting art stressing artistic conception in their forms of expressions, the product can also present an artistic beauty which combines ＂form＂ and ＂spirit＂ in the way of style design. Factors such as enterprise culture as well as the designer＇ s design philosophy and culture quality will surely have a great influence on the selection of style design schemes. The factors mentioned above are also the keys to optimize the products continually. Focusing on the actual situations and the beauty of artistic conception, this paper firstly discusses the connotation and meanings of artistic conception in the view of aesthetics combining the product style design, and then analyzes the meanings of artistic conception in product style design. Based on these, the paper finally discusses the design concepts and methods of integrating artistic conception into the process of current product style design.
关键词
产品造型设计
气韵
美学
体现
Product Design, Style, Aesthetics, Reflect
