摘要
以蜀绣作为国礼为例,从新媒介"关系传播"的理论角度出发,论述了蜀绣进行"关系传播"的必要性,认为蜀绣国礼的新媒介传播如果加入"关系传播"的元素,那就是事半功倍的效果。研究认为,在传播理念和媒介都发生重大蜕变的新媒介传播时代,利用"关系传播"的传播优势和效果,使蜀绣这一宝贵的非物质文化遗产在社会层面、文化层面、人际层面与消费者建立一种密切的情感联系。同时,"关系传播"可以让大众更加广泛地认识和喜爱蜀绣,使蜀绣这一承载着悠久历史文化的艺术经典在更广阔的文化价值观关系网中得到传承,焕发新的生机与活力。
This paper takes Sichuan embroidery as a national gift tbr example, discuSSeS me necessity ~,~ communication＂ of Sichuan embroidery from the perspective of related theories of new media ＂ relational communication＂ and considers if ＂relational communication＂ elements are added in new media communication of Sichuan embroidery as national gift, this can get twofold results with half effort. The research believes that in new media communication times when communication idea and media change greatly, the utilization of communication advantages and effects of ＂ relational communication＂ can make valuable intangible cultural heritage- Sichuan embroidery establish close emotional connection with consumers in social dimension, cultural dimension, interpersonal dimension. Meanwhile, ＂relational communication＂ can make the public more widely cognize and love Sichuan embroidery and make Sichuan embroidery which bears long-standing historical culture inherited in wide cultural value relation network and show new vitality.
出处
《丝绸》
CAS
北大核心
2014年第1期75-78,共4页
Journal of Silk
基金
四川省商务厅茧丝绸发展专项资金项目(财企[2013]45号)
四川省科技厅软科学研究计划项目(13RKX0267)
成都市科技局软科学项目(13RKYB015ZF-041)
关键词
新媒介
蜀绣
关系传播
国礼
new media
Sichuan embroidery
relational communication
national gift
作者简介
王雪梅（1981-），女，讲师，主要从事传播学的研究。
