摘要
随着环境恶化、资源匮乏等问题的出现,各国纷纷重视发展绿色商业。山东省许多企业尝试发展绿色商业,收效甚微。文章从企业、消费者、社会三个角度分析了山东省绿色商业发展障碍,从政府、企业、消费者方面提出了解决方案。通过发展绿色商业可以满足消费者需求、优化资源配置、构建和谐社会和提升企业竞争力。
In the situation of resources shortage and environmental deterioration, green business applications had drawn wider attention than ever before. A lot of enterprises in Shandong had attempted to develop green business, but the effect of the enterprises behavior on the development of green business was very little. This article analyzed on the obstacle of green business development in Shandong province from the enterprises, consumers, society and presented the solutions from government, enterprises and consumers. The development of green business can promote social harmony by meeting the consumers＇ demand and optimizing resource allocation.
出处
《生态经济》
CSSCI
北大核心
2013年第12期167-170,共4页
Ecological Economy
基金
山东省软科学规划基金"山东省绿色商业发展问题研究"(2012RKB01036)
关键词
绿色商业
绿色消费
和谐社会
green business
green consumption
harmonious society
作者简介
张涛（1977-），男，山东沂水人，经营学博士，讲师，研究方向为企业管理、绿色营销；
王丰国（1968-），男，山东招远人，博士，副教授，研究方向为品牌营销、绿色营销。
