摘要
微信已经成为手机用户的一种生活方式,开启了移动互联网传播的新时代。从拉斯韦尔"5W"模式来看,在微信这种基于关系的病毒式传播中,所有对信息感兴趣的人都是传播主体,他们整合手机和QQ中丰富的传播资源,借助文字、语音和视频等富媒体介质,有选择性地将一些碎片化的内容,定向传播给窄化的"朋友圈",以增强人际交流,提高社会"湿度"。
WeChat has now become a life way of mobile phone users, and has started off a new era of mobile internet transmission. According to Lasswell＇s ＂5 W＂ mode, WeChat is a kind of viral transmitting based on the relationship. The information is spread by all those interested. WeChat integrates rich resources from the mobile phone and QQ. With the help of such rich media as text and voice and video, WeChat transmits direetedly some selective and fragmental information to the narrowing friend ＂circle＂, so as to enhance communication efficiency, and improve social ＂moisture＂.
出处
《重庆社会科学》
CSSCI
2013年第9期61-66,共6页
Chongqing Social Sciences
关键词
微信
微信平台
传播价值
WeChat, WeChat stage, communication value
