摘要
中国自主汽车品牌自身已由自发模仿步入自主创新的阶段,产品、服务和品牌的全面转型已经被提上日程。但是由于基础差,自主品牌汽车还面临着许多的困难。文章回顾了国内的品牌汽车市场营销策略,例举了自主品牌在国内的营销策略。并结合国内汽车市场现实情况研究了我国自主品牌汽车市场营销策略。
Chinese brand cars have been spontaneously imitate entered the stage of independent innovation, products, services and brands of the comprehensive restructuring has been put on the agenda. However, due to the poor foundation, independent brand car also facing many difficulties. The article reviews the domestic brand cars marketing strategies, and examples of their own brands in the domestic marketing strategy. Combined with the reality of the domestic auto market China＇s own brand car marketing strategy.
出处
《湖南农机（学术版）》
2013年第3期180-180,182,共2页
Hunnan Agricultural Machinery
关键词
营销策略
自主品牌
营销方式
marketing strategy
own brand
marketing method
作者简介
吕嵩岩（1981-），女，硕士研究生，黑龙江齐齐哈尔人，讲师，主要研究方向：汽车售后服务教学与研究。
