摘要
互联网的出现改变了信息传播方式,公关活动呈现出新特点,明星的危机公关策略也随之改变。然而许多明星的公关活动没有产生正面的促进作用,反而被大众指责为"作秀""炒作",这与其未能适应新形势下的传播方式有一定关系。文章从网络传播的特点、其对公关活动的影响以及危机公关策略的转变等方面进行分析,探讨如何进行明星危机公关的策略性转变。
The advent of the Internet has changed the way of information transmission.Public activities have shown new features,so do celebrities’public relation strategies for crises.However,many stars failed to manage public relation.In contrast,their strategies were considered by audience as a kind of sationalization.Failing to adjust to new models of information transmission is one of the reasons of their failures.This paper discusses celebrities’public relations strategies within the context of network era,and analyzs methods of how to conduet strategic reform on public relation for crises.
出处
《南通职业大学学报》
2013年第2期35-38,共4页
Journal of Nantong Vocational University
关键词
明星
危机公关
网络
新媒体
celebrities
public relation for crises
network
new media
作者简介
许心仪（1991-），女，江苏南通人，本科生，主要研究方向为新闻理论及实务。
