摘要
This research aims to find out the key attributes influencing the user trust towards applications on the mobile application store. In this research, both the experimental data set and the evaluation results of analysis are described. The analysis results include the test results of analysis of variance （ANOVA） and correlation analysis. In ANOVA, the attributes affecting user rating are derived and applied to the correlation analysis to evaluate the degree of correlation towards user rating, and in the last stage the positive or negative relationship with user satisfaction is figured out.
This research aims to find out the key attributes influencing the user trust towards applications on the mobile application store. In this research, both the experimental data set and the evaluation results of analysis are described. The analysis results include the test results of analysis of variance （ANOVA） and correlation analysis. In ANOVA, the attributes affecting user rating are derived and applied to the correlation analysis to evaluate the degree of correlation towards user rating, and in the last stage the positive or negative relationship with user satisfaction is figured out.
作者简介
Yu-Fan Ho was born in Miaoli in 1988. She received the B.M. degree from National Chung Hsing University （NCHU）, Taichung, in 2010 in management information systems. She is currently pursuing the M.S. degree with the Department of Management Information Systems, NCHU. Her research interests include electronic commerce, information security, and recommendation system of mobile technology.Yi-Lun Chi received her M.S. degrees in management of information systems and technology from School of Information Systems and Technology, Clarernont Graduate University, USA in 2006 and in computer science from University of Southern California in 1997. She is currently being an instructor with Overseas Chinese University and pursuing the Ph.D. degree with the Department of Computer Science and Information engineering, Asia University. Her research interests include electronic commerce, internet marketing, data mining, and knowledge management.Iuon-Chang Lin received the Ph.D. degree in computer science and information engineering in 2004 from National Chung Cheng University, Chiayi. He is currently a professor with the Department of Management Information Systems, National Chumz Hsin~ University, Taichung. His commerce, information security, cryptography, and cloud computing.
