摘要
面对现阶段旅游开发中低等级资源占据主导地位的困境,应在资源原料论、资源创新论、外部补偿论、创意引信论、价值转化论的理论基础上,通过独特而新颖的创意实现旅游资源及相应产品吸引力、影响力和生命力的提升。旅游资源开发创意补偿的具体形式多种多样,其中较为重要的是平中见奇、点石成金、变废为宝、无中生有、借船出海等。在旅游资源开发的创意驱动模式中,应重点抓好创意策划、创意运营、创意营销三个关键环节。
Faced with the predicament that low-grade resources dominate tourism development at the present stage and based on the resource raw material theory ,resource innovation theory, external compensation theory and originality fuse theory and the value conversion theory, we should realize the promotion of tourism resource and its products appeal,influence and vitality by unique and innovative originality. The specific forms of originality compensation in tourism resources development is varied, of which the more important is＂ expressing extraordinariness from commonness＂, ＂touching a stone and turning it into gold＂, ＂turning waste into wealth＂, ＂something arising from nothing＂,＂ borrowing boat for going to sea＂. In the originality driving model of the tourism resources development, we should focus on three key aspects：the originality planning, marketing and operations.
出处
《邵阳学院学报（社会科学版）》
2013年第3期55-60,共6页
Journal of Shaoyang University:Social Science Edition
基金
教育部高等学校特色专业建设项目(TS2380)
关键词
旅游资源
开发
补偿
创意
tourism resources
development
compensation
originality
作者简介
李庆雷（1978-），男，山东东平人，云南师范大学旅游与地理科学学院讲师，博士研究生。
暴向平（1979-），男，内蒙古赤峰人，陕西师范大学旅游与环境学院讲师，博士研究生。
