基于社会影响理论的知识共享意愿产生模型被引量：32

A Generation Model of the Intention to Knowledge-Sharing Based on the Social Influence Theory

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摘要激发员工的知识共享意愿是企业知识管理的一个重要命题。基于社会影响理论构建的模型分析了知识共享意愿的产生前提和形成过程,提出外界因素通过主观规范的三种机制直接或间接作用于知识共享意愿的产生。研究认为:物质奖励通过主观规范的顺从机制产生短暂的知识共享意愿;互惠关系在主观规范认同机制作用下,通过改变共享态度促进知识共享意愿的产生;组织信任文化通过内化机制深化知识共享态度和意愿;面子需求在该模型中发挥调节作用。 How to motivate knowledge-sharing intention is an important issue to enterprise knowledge management. Based on the theory of social influence, this paper builds an integrated model to analyze the prerequisite and formation process of the intention to knowledgesharing and proposes that external factors have direct or indirect impact on individual intention to knowledge-sharing through three meehauisms of subjective norm. It is suggested that： a. Material rewards to motivate employees can produce temporary intention to knowledgesharing through compfiance mechanism; b. Identification occurs when reciprocal relationship affects the intention to knowledge-sharing by changing the attitude towards sharing behavior; c. Organizational trust culture can deepen the attitude and intention to knowledge-sharing through internalization mechanism; d. Individual face need plays a moderating role in the proposed model

作者黄彦婷杨忠金辉段光

机构地区南京大学商学院

出处《情报杂志》 CSSCI 北大核心 2013年第6期141-146,共6页 Journal of Intelligence

基金国家自然科学基金资助项目"团队知识共享跨层次研究:前因结构与有效性--中国情境文化特征的调节作用"(编号:71272106) 教育部人文社科青年基金资助项目"组织激励知识持性与知识共享治理研究"(编号:11YJC630083) 江苏省普通高校研究生科研创新计划资助项目"知识共享的中国本土研究:个体和文化特征视角"(编号:CXLX12_0063)

关键词知识共享意愿主观规范社会影响理论组织激励组织文化 knowledge-sharing intention subjective norm social influence theory organizational incentive organizational culture

分类号 C936 [经济管理—管理学]

作者简介黄彦婷（1984-），女，博士研究生，研究方向：组织行为、知识管理；杨忠（1963-），男，教授，博士生导师，南京大学副校长，研究方向：知识管理、企业国际化；金辉（1981-），女，博士研究生，讲师，研究方向：组织行为、知识管理；段光（1980-），男，博士研究生，研究方向：组织行为、知识管理。

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