摘要
O2O电子商务模式成为当代电子商务的一大发展方向和研究课题,文章基于对O2O电子商务模式的研究并结合国内外六个家具企业案例分析研究,进行专家访谈提出线上体验是O2O模式的核心并提出几种线上互动方式,并且认为发展基于O2O电子商务模式的家具企业是未来发展趋势之一。
O2O electronic business model becomes a development direction and research subject on e-commerce domain in recent years. Based on the research of e-commerce model, six furniture company cases analysis and exporters interviews study, online experience was highlighted as the core of O2O model. The development based on the O2O model of electronic commerce is one of the development trends in the future thr furniture enterprises.
出处
《家具与室内装饰》
2012年第11期64-65,共2页
Furniture & Interior Design
基金
深圳家具研究开发院企业项目
