摘要
针对公路长途客运定价、服务水平单一的情况,基于一定假设构建了一个长途客运三级定价模型,并对其经济敏感性进行了分析.得出根据不同的旅客群体及服务水平要求,制定不同的票价,可以挖掘公路客运业更大的潜在乘客价值,对提高客运企业经营和管理水平有一定理论意义和实用价值.
For the situation of single pricing and service level, a 3-level pricing model of Intercity bus industry is established on the basis of hypothesis, and its economical efficiency is analyzed. As a result, different service level can explore much more potential value. The conclusion and method of the paper has certain theoretical significance and practical value to improve the management and operation level for passenger transportation enterprises.
出处
《大连交通大学学报》
CAS
2012年第6期57-61,共5页
Journal of Dalian Jiaotong University
关键词
旅客分类
长途客运
三级定价策略
运输经济
passengers classification
intercity bus industry
3- level pricing strategies
transportation economy
作者简介
田智猛(1987-),男,硕士研究生;
韩皓(1966-),男,教授,博士,主要从事交通运输系统规划与设计的研究E—mail:tzm122@163.com.