摘要
以微博为代表的社会媒体时代的到来,对原有的官方主导的威权舆论场带来革命性的颠覆,官方舆论场如何发挥主导作用,不断消弭与市场化的都市媒体舆论场以及微博等民间舆论场的缝隙,不断发挥意见领袖作为第三方力量的舆论对冲作用,不断增加官方舆论场与民间舆论场的最大公约数,努力实现从"威权舆论"到"权威舆论"的转弯,形成健康向上的和谐舆论生态,意义十分重大。
The emergence of social media represented by blog revolutionarily overthrows power opinions guided by governments, as a result, how governmental opinions play leading role, continuously fill in the gap between market-oriented urban media opin- ion places and the opinion places such as blog and so on, constantly play resilient role in the opinions of the third party force of leaders＇ views and continuously increase maximum common divisor of governmental opinion place and civil opinion place, and studiously realize the change from ＂power opinion＂ to ＂authoritative opinion＂ in order to create healthy and harmonious opinion ecology is of great significance.
出处
《重庆工商大学学报（社会科学版）》
2012年第6期113-119,共7页
Journal of Chongqing Technology and Business University：Social Science Edition
关键词
微时代
官民舆论场
威权舆论
权威舆论
blog era
governmental and civil opinion place
power opinion
authoritative opinion
作者简介
[作者简介]周廷勇（1972-），男，四川南部人；重庆工商大学MBA兼职教授，现任中共重庆市委宣传部舆情信息处、市委外宣办网络新闻宣传管理处处长。
