摘要
入世后 ,随着未来市场对产品的环保要求越来越高 ,消费者希望产品能满足某种使用效用的同时 ,还希望其环境效益最大化。针对变化多端的市场 ,企业不得不同时面对各种挑战、机遇和风险并作出相应的战略决策。本文通过分析环保要求对企业行为的作用机理及为确保入世后企业的健康发展提出了相应的对策。
As China enters into the World Trade Organization(WTO),more and more environmental protection requirements will be imposed on the products.Consumers demand the products both meet some using utility and maximize the environmental benefits.As a result,the enterprises will meet with this kind of challenge,opportunity and risk,and have to make corresponding strategies.In this paper, the authors raised some proposals,based on analyzing the mechanism and influencing factors of the environmental protection requirements on the enterprisesbehaviors.
出处
《重庆环境科学》
2000年第4期7-9,共3页
Chongqing Environmental Science
关键词
企业行为
风险
策略
WTO
环境保护要求
Environmental protection requirements,Enterprisesbehaviors,Risk,Strategy.
