摘要
针对我国高科技天生全球化企业的竞争优势、战略选择与业绩增长间的关系进行了跨案例研究。指出:此类企业在发展初期的竞争优势主要表现在技术创新、网络关系、品牌声誉和信息化四个方面;这些竞争优势决定了企业采取差异化和集聚两种竞争战略,在业务层面具体表现为技术领先、以B2B营销模式为主、以ODM品牌模式为主和采用多种类型的国际化方式;企业的竞争战略反过来促进其竞争优势的提升;业绩增长是竞争优势和竞争战略共同作用的结果。
This paper studies the relationship between competitive advantage,strategic choice and performance growth of Chings high-tech born global enterprises through the cross-case study,and points out that the main competitive advantage of these enterprises in the early stage of de- velopment shows in the following four aspects：technological innovation, network relationship, brand reputation and informatization. And these competitive advantages determine the competitive strategies of enterprises, namely differentiation and focus, which in business level shows as technology leadership,B2B marketing model, based-ODM brand model and various types of international approach. Enterprisers competitive strategy promotes its competitive advantage,and its growth performance is the result of its competitive advantage and competitive strategy to- gether.
出处
《技术经济》
CSSCI
2012年第8期19-25,共7页
Journal of Technology Economics
基金
国家社会科学基金项目"我国企业跨国并购中的逆向知识转移研究"(11BGL044)
教育部人文社会科学规划基金项目"制度环境对我国企业海外投资进入模式选择的影响研究"(10YJA630171)
关键词
天生全球化企业
竞争优势
竞争战略
业绩增长
born global enterprise
competitive advantage
competitive strategy
performance growth
作者简介
杨兴锐（1980～），女，河南南阳人，武汉大学经济与管理学院博士研究生，研究方向：国际企业管理。
