3Lance Leuthesser& Chiranjeev Kohli, " corporate identity: the role of mission statements" [ J], Business Horizons, 1997 ( may - june) :77 - 78.
4Barbara A. Bartkus,Myron Glassman& R. Bruce Mcafee, "a comparison of the quality of European, Japanese and U.S. mission statements"[J], European Management Journal, 2004, Vol. 22, No. 4, pp393-401.
5R. Duance Ireland& Micgeal A. Hitt, "mission statements: importance, challenge and recommendations for development" [ J], Business Horizons, 1992 ( may - june ) : 102.
6Lance Leuthesser& Chiranjeev Kohli, " corporate identity: the role of mission statements" [ J ] , Business Horizons, 1997, may - june :77.
