摘要
当今社会,网络文化迅速发展,并迅速形成一种产业,体育产业与网络文化产业的联动发展是一种新的发展战略和管理运作模式。体育产业与网络文化产业的联动是体育产业通过网络文化平台来实现产业的更新和发展,创新体育产品和体育服务,合理利用网络打造体育品牌的影响力,推动体育产业的网络化进程,在此基础上实现网络文化产业和体育文化产业的融合,达到双赢的发展目的,拓展我国体育产业发展的新路径。
In today＇s society, network culture is developing quickly, and has formed a kind of industry. Linkage development between the sport industry and the network culture industry is a new kind of development strategy and management operation mode. The sports industry realizes the upgrade and development of industry, innovates the products and service, builds the influence of sport brand, promotes the network process of sport industry by using network. On this basis, it realizes the integration of network culture and sport culture industry, and achieves the win-win developing goal, and expend the new way of sports industry.
出处
《价值工程》
2012年第22期302-303,共2页
Value Engineering
关键词
体育产业
网络文化
发展路径
sport industry
network culture
development path
作者简介
商勇（1968-），男，山东汶上人，中国石油大学体育教学部副主任，教授，硕士研究生导师，研究方向为体育社会学。
