摘要
文化软实力,即文化生产力是指基于文化要素而产生的潜在生产能力。就白酒产业而言,其产业文化生产力是指是酿造过程中凝结在白酒产品中的地域文化因子和环境特色要素,文化生产力对于"中国白酒金三角"的贡献在于:一是为区域经济发展提供精神动力;二是创造吸引产业要素聚合的环境;三是提升产品的附加价值。而提升"中国白酒金三角"文化生产力得两大途径:一是通过高端要素的化学聚合,创造和承袭文化生产力;二是通过地理品牌的传播,强化文化生产力。
the cultural soft power,i.e.cultural productivity refers to the potential productive capacity based on the cultural elements.As for the liquor industry,the enterprise cultural productivity refers to the key elements of geographical culture and environmental characteristics condensed in the liquor product during the brewing process.The contributions of the cultural productivity to China liquor golden triangle are： providing the regional economic development with the spiritual power;creating an environment for collection of industrial elements;upgrading the extra value of the product.There are two major approaches to promote the cultural productivity of China liquor golden triangle： one is the chemical polymerization of high-end elements to create and inherit the cultural productivity,the other is strengthening of the cultural productivity through the spread of geographical brand.
出处
《酿酒》
CAS
2012年第2期94-96,共3页
Liquor Making
关键词
文化
软实力
中国
白酒
金三角
核心
动力
culture
soft power
China
liquor
golden Triangle
core
power
作者简介
杨柳（1965-），男，重庆潼南人，研究员，博士，研究方向：区域经济、产业经济、文化产业。
