摘要
海南国际旅游岛游客满意度研究具有突出的实践应用价值。以抽样调查的方法获得了基础数据,研究结果显示:游客的总满意度和各要素分满意度均高于一般水平,总满意度得分最高。通过多元回归分析发现,娱乐满意度对总满意度的贡献最大,贡献最小的是交通满意度。不同性别、年龄、月收入、到访次数、停留时间、交通工具、两年内重游的可能性和推荐意愿的人群在总满意度上存在差异。除住宿外,各要素的花费水平与满意度之间的配对检验均存在差异,提出了建议和后续研究的方向。
Satisfaction of tourists in Hainan International Tourism Island is an issue of great application value. Through the basic data of sample survey, the research result shows that the total satisfaction and each element shows satisfaction were higher than the average satisfaction and the total satisfaction scores the highest. Through multiple regression analysis, we found that the entertainment satisfaction made the biggest contribution and the traffic satisfaction made the smallest contribution. Different crowd of gender, age, income, visit times, residence time, trafl3c tools, the possibility of revisiting in two years and the recommendation intention are different in total satisfaction. Expectation for the accommodation, the cost level and satisfaction on each dement were different. In the last part of the article, some suggestions and subsequent efforts are proposed.
出处
《怀化学院学报》
2012年第1期28-31,共4页
Journal of Huaihua University
基金
教育部人文社科基金项目"重游现象及其形成机制研究"成果之一
项目编号:09YJA790069
关键词
游客
满意度
海南国际旅游岛
tourist
satisfaction
Hainan hlternational Tourism Island
作者简介
陈海波（1984-），男,湖南衡南人，湖南城市学院商学院助教，硕士，从事旅游市场与旅游规划方面的研究。
