摘要
利用描述分析、相关分析与Logit计量分析方法,结合10 743份有效调查问卷,探讨中国国内居民出游意愿的影响因素和区域格局。研究发现:中国国内各地区居民的出游意愿已普遍较高且影响因素较多,休闲度假、游览观光是居民出游最关键的目的,经济收入、闲暇时间有限是制约居民出游的最关键原因,各地区居民出游意愿的影响因素有显著差异,沿海地区已进入休闲度假引导居民出游的时代,内陆大部分地区居民出游仍出于游览观光需求。应以提升旅游消费能力和旅游产业竞争力作为引导居民出游的关键因素,优化以休闲度假、游览观光为主体的多样化旅游项目,重点改善旅游信息缺乏、旅游市场混乱、旅行社服务不满意等限制居民出游的显著性影响因素。
Using the analysis method of description, correlation, and Logit econometrics, and combining with 10 743 valid questionnaires, this paper studies on the influence factors and regional pattern of domestic residents＇ touting desire. The study finds that： touring desire of domestic residents in each region of China is generally high and influenced by many factors, leisure vacation and sightseeing is the most critical objective, while limitation of economic income and leisure time is the most critical reason. Significant difference of influence factor is exist among each regions, coastal China has entered into an era of tourism guiding by leisure vacation, the touring aim of residents in large part of inland China is also for sightseeing. The study suggests to enhance the capacity of tourism consumption and competitiveness of tourism industry, which is the key factor to guide residents＇ touring desire, it＇s also need to optimize the diversity of tourism projects, while the main component is still sightseeing, besides, the significant factors restricting residents＇ touring desire need to be improved in priority, including deficiency of tourist information, confusion of tourist market, and dissatisfaction of travel agency＇ service.
出处
《经济地理》
CSSCI
北大核心
2011年第10期1754-1760,共7页
Economic Geography
基金
国家社会科学基金重大招标项目(编号:10ZD&051)
国家社会科学基金项目(编号:10BGL050)联合资助
关键词
旅游
国内居民
出游意愿
影响因素
区域格局
tourism
domestic residents
touting desire
influence factors
regional pattern
作者简介
何琼峰（1983-），女，湖南郴州人，博士。主要研究旅游经济与产业发展。E-mail：qfhe@enta．gov.cn.
