摘要
针对媒体与学术界对于"蚁族"群体界定的差异,社会普适认知与媒体感知的不完全一致性,作者利用互评授信体系将部分主要媒体报道进行因子归类,探究媒体对"蚁族"报道的侧重方面,并在问卷调查的基础上利用因子分析法,研究了大众对于"蚁族"群体的普适认知情况。通过分析对比,对媒体感知状况予以了评价分析,对媒体全面关注、报道"蚁族"群体提出了建议。
According to the differences in the definitions of the ant tribe between media and academic field, and referring to the incongruity between media report and social evaluation about the ant tribe, this paper utilized the Holsti content analysis system to explore which aspects the media emphasis about the ant tribe. Further this paper found out the current situation tot analysis in the field investigation. Through media reports on ant tribe, and made some about social evaluation on this group based on the faccomparative research, this paper evaluated the accuracy of the suggestions about the further media reports on ant tribe.
出处
《昆明理工大学学报（社会科学版）》
2011年第4期76-81,共6页
Journal of Kunming University of Science and Technology(Social Sciences)
基金
国家社会科学基金重大项目"中华民族共有精神家园建设研究"之子项目"当代中国人精神状况分析研究"(07&ZD038)
南开大学创新科研百项工程项目"‘蚁族’社会形象的媒介构成与反思"(BX8-124)
作者简介
梅筱雪（1989-），女（彝族），云南蒙自人．主要研究方向：经济学．
