摘要
通过问卷调查的方法,以北京国际医学培训会议为例,从参会者的角度探讨了会议顾客满意度的影响因素,分析了会议产品功能、会议交流形式、参会者属性条件对会议满意度的影响,并结合参会者的消费需求提出了相应的对策建议。
In order to promote industrial development and improve the meeting satisfaction and organization management level in China,in this paper,taking Bejing international medical training session as an example, it discusses the influencing factors of meeting customer satisfaction from the perspective of participants by using questionnaire survey. The paper mainly analyses the influences of meeting function, meeting format and participants attribute conditions on conference satisfaction, and proposes corresponding countermeasures and suggestions based on the consumption demand of the attendee.
出处
《绿色科技》
2011年第7期197-201,共5页
Journal of Green Science and Technology
基金
北京社科基金(编号:2007BCK001)资助
关键词
顾客满意度
影响因素
参会者
医学培训会议
北京
customer satisfaction
influence factors
attendee
medical training conference
bejing
作者简介
鲁平（1985-），女，河南洛阳人，东华大学管理学院硕士研究生。
