摘要
[目的]在卷烟的内质方面获得开发新产品的思路。[方法]通过模拟消费者吸烟前对卷烟的处理行为和吸烟时的不同方式,对相关的卷烟进行感官评价及分析。[结果]消费者不同吸烟行为下的卷烟内在品质的差异较大,各有特点。[结论]可以通过强化卷烟的舒适度、满足感、健康和香气的方法,进行卷烟新产品的开发。
[ Objective ] The study aimed to obtain the concept of developing new products in the quality of the cigarette. [ Method] The different feelings of smoking by imitating the behavior of consumers were evaluated and analyzed. [ Result] The differences of the quality of the cigarette were bigger under different behaviors of consumers, and each has its own characteristics. [ Conclusion ] Four aspects : comfort, satisfaction, health and aroma can be developed to explore a new product.
出处
《安徽农业科学》
CAS
北大核心
2011年第18期10995-10997,共3页
Journal of Anhui Agricultural Sciences
关键词
卷烟
消费者行为
感官评价
新产品开发
Cigarette
Behavior of consumers
Organoleptic evaluation
New products development
作者简介
刘熙(1984-),男,吉林长春人,助理工程师,硕士,从事卷烟颓产品开凝,