摘要
比较中美名人电子杂志的内容风格、目标受众及盈利模式。与美国同类杂志成熟的运作模式相比,我国名人电子杂志内容缺乏深度、目标受众流动性大、盈利模式不清晰。这些制约着中国名人电子杂志的进一步发展。
Compare from the aspects of content styles,target audiences and profit models,and find many differences between digital celebrity magazines in China and in the US.As against their American counterparts,shallow content,lacking of unique style,excess fluidity of target audiences and obscure profit models are the main factors that restrict the development of Chinese celebrity magazines.
出处
《出版科学》
CSSCI
2011年第3期85-89,共5页
Publishing Journal
关键词
电子杂志
名人
盈利模式
数字出版
Electronic magazines Celebrities Profit model Digital publishing
作者简介
刘晓兰，武汉大学信息管理学院2010级硕士生。
