摘要
作为一个特殊的消费群体,女大学生的内衣消费行为已成为一种独特的风格,应得到足够重视.本文以文胸和内裤为研究对象,通过问卷调查的方式,分析了女大学生内衣消费行为特征.以此为基础从内衣生产和销售方面提出建议,希望为商家制定内衣营销计划、开拓南方地区女大学生的内衣市场提供帮助.
As a special consumer groups,female undergraduate′s underwear consuming behavior has become a special style,which should receive adequate attention.Taking bras and underpants as the study objects,by the questionnair servey,underwear consuming behavior and characteristic were analyzed.Then on the basis of that,it has also put forward several proposals about underwear production and sales to help underwear enterprises make marketing plan and develop the southern region of the lingerie market of female undergraduates.
出处
《西安工程大学学报》
CAS
2011年第2期173-177,共5页
Journal of Xi’an Polytechnic University
关键词
女大学生
内衣消费行为
营销元素
文胸
female undergraduate
underwear consuming behavior
marketing elements
bra
作者简介
作者简介：梁素贞（1980-），女，福建省莆田市人，闽江学院讲师．E-mail：lsz520351@sins．com.
