摘要
以标志在社会生活中的文化和信息传播作用为出发点,分析了在多元文化背景下,标志设计寻求中国现代风格的发展态势,论述了民族传统文化在现代标志设计中的应用,不仅是样式的怀古和沿袭,更是对优秀传统文化思想的继承和发扬。在此基础上,提出只有汲取民族艺术精华,并对其合理创新,才是构建现代标志设计体系民族化的必由之路。
Starting from the cultural and spread role of logo in social life,it analyzed the development of modern Chinese style on the multi-culture background,and discussed the application of traditional national culture in modern logo design which was not only nostalgic and inheritance of pattern,but also spread of excellent cultural thoughts.Based on this,absorbing the national art essence and rational innovation,it is the only way to build the modern logo design.
出处
《包装工程》
CAS
CSCD
北大核心
2011年第10期82-84,共3页
Packaging Engineering
关键词
传统文化
标志设计
继承更新
traditional culture
logo design
inheritance and creation
作者简介
李辉（1971-），男，河南洛阳人，硕士，郑州大学讲师，主要从事视觉传达设计的教学及研究。
